The Talk City Gab weekly email: character, concept, and copy create buzz and sell In 1999 and 2000, I wrote a biweekly chat events guide in the form of a gossipy email from a fictional Talk City staffer. She was Gabby, a […]
In-Store Promotion, Direct Mail, Corporate Communications: bringing the future to the floor of an emerging titan For the 1999 launch of WholeFoods.com I spent several months in Austin working with the in-house marketing team. While they built out the online […]
Enova Oil Microsite Copy, Infographic Script: getting past the unfamiliar Don’t change the way you cook Don’t change the way you eat Don’t change the way you live Just change your oil Enova oil was a 2002 attempt by Kao […]
Banners: tell the story in just a few k From modern to ancient, I’ve done hundreds of banner ads. Classic format, full of constraints — budgetary, aesthetic, creative. NUEDEXTA— FCB Restasis — FCB USRobotics BigPicture – Leap Partnership ‘Be An […]
UX Copy: forging travel UX from the early days American Airlines – Quantum Leap; UX Copy, Advertising, Platform Email American Airline’s 1998 site launch was a major event in the airline industry. It was perhaps the first fully modern, dynamically published […]
In 1998 Andrew Day and I were tasked with design and copy for a Quantum Leap brand book, to be sent with all RFP response packets. You know, to tell the story of how THIS agency was AWESOME and did […]
Concept, screenwriting, voice acting, production: ahead-of-the-curve comedy podcasting keeps building an audience Take a trip into the fabulous, occasionally luxurious, and altogether dusty world of the mildly evil! Season 5 of this 4–7 minute character sketch podcast is rolling out right […]