Cox Communications Order Flow UX Copy: friction-free experience is always the goal In the summer of 2014 I was engaged at FCB to write UX copy for a Cox Communications order flow redesign. The funny thing about user experience copy […]
UX Copy, IVR copy/VO and Banner Campaign: surrounding the user in messages of care Blue Cross Blue Shield of Florida’s The Power Of the Human Voice (POTHV) campaign debuted April 2008 and was one of my more fascinating professional experiences. […]
Blogging: using humor and a compact format to build up StickerGiant’s coolest customers For about a year in 2010 and 2011 I was the blogger for StickerGiant’s Blog of Stickers. StickerGiant boss John Fischer would pick out stickers that he […]
Concept, Branding, UX copy, Programming: the social network your friends update for you What if you trusted your closest friends to update your status on a social network, and they trusted you in turn? What if every post was a guest […]
Microsite Copy: mouth-watering product descriptions Art-themed microsite for a premium line of Kraft salad dressings. Experience the Fine Art of Dressing. Your salad is a work of art. You choose the flavor, set the style, balance the elements… Complete the […]
Content architecture and UX copy: fusing corporate legacies I was engaged at DraftFCB for the 2008 launch of Molson Coors’ corporate website, handling content inventory, analysis and requirements gathering; content architecture collaboration with internal stakeholders; content generation and curation; and […]
2006 Annual Report Interviews, Copy: conveying the voice of a community In 2006 Inc!te Design contracted me to write the copy for Chicago International Charter School’s annual report, including the ‘campus narratives’ for each of their locations, editing and polishing […]
The Talk City Gab weekly email: character, concept, and copy create buzz and sell In 1999 and 2000, I wrote a biweekly chat events guide in the form of a gossipy email from a fictional Talk City staffer. She was Gabby, a […]
In-Store Promotion, Direct Mail, Corporate Communications: bringing the future to the floor of an emerging titan For the 1999 launch of WholeFoods.com I spent several months in Austin working with the in-house marketing team. While they built out the online […]
Enova Oil Microsite Copy, Infographic Script: getting past the unfamiliar Don’t change the way you cook Don’t change the way you eat Don’t change the way you live Just change your oil Enova oil was a 2002 attempt by Kao […]