PACCAR cross-media B2B copy: high standards for a venerable account For five years I was the lead copywriter on the FCB’s PACCAR accounts, encompassing Kenworth Parts & Service, Peterbilt Parts & Service, and TRP® Parts, plus social work for PACCAR […]
Boeing Apple Cup radio, banners, print: uniting a state through sports I wrote, cast, and directed this 2020 radio spot celebrating Boeing’s continuing sponsorship of the Boeing Apple Cup Series in Washington.
planDisney Panel 2022 video—concepting and script: spreading the magic Concepted and wrote this video for Disney’s planDisney Panel new panelist search for 2022. planDisney is a volunteer network of customers with a wealth of Disney knowledge who answer fellow customers’ […]
TrueTear website UX copy, messaging: unorthodox approach for an unorthodox treatment My first assignment in healthcare at FCB was the accelerated development for a website for TrueTear, Allergan’s novel nasal neurostimulation device for dry eye. Many caveats: TrueTear was indicated […]
Essentials HCP brochure copy: laying out the facts for doctors I worked on many RESTASIS projects, and when asked to choose between consumer and HCP sides, I chose HCP. This Essentials brochure was my first substantial RESTASIS assignment, weeks after […]
NUEDEXTA content, UX copy, collateral: straightforward and sympathetic to reach the PBA community We were briefed just after the turn of the year 2018 on NUEDEXTA, for the condition called PseudoBulbar Affect, with a timeline for campaign launch (tied to […]
Microsite Copy: mouth-watering product descriptions Art-themed microsite for a premium line of Kraft salad dressings. Experience the Fine Art of Dressing. Your salad is a work of art. You choose the flavor, set the style, balance the elements… Complete the […]
The Talk City Gab weekly email: character, concept, and copy create buzz and sell In 1999 and 2000, I wrote a biweekly chat events guide in the form of a gossipy email from a fictional Talk City staffer. She was Gabby, a […]
Enova Oil Microsite Copy, Infographic Script: getting past the unfamiliar Don’t change the way you cook Don’t change the way you eat Don’t change the way you live Just change your oil Enova oil was a 2002 attempt by Kao […]
Banners: tell the story in just a few k From modern to ancient, I’ve done hundreds of banner ads. Classic format, full of constraints — budgetary, aesthetic, creative. NUEDEXTA— FCB Restasis — FCB USRobotics BigPicture – Leap Partnership ‘Be An […]