UX Copy, Writing

Cox Communications

Cox Communications Order Flow UX Copy: friction-free experience is always the goal In the summer of 2014 I was engaged at FCB to write UX copy for a Cox Communications order flow redesign. The funny thing about user experience copy […]

UX Copy, Writing

The Power Of the Human Voice

UX Copy, IVR copy/VO and Banner Campaign: surrounding the user in messages of care Blue Cross Blue Shield of Florida’s The Power Of the Human Voice (POTHV) campaign debuted April 2008 and was one of my more fascinating professional experiences. […]

Branding, Development, UX Copy, Writing


Concept, Branding, UX copy, Programming: the social network your friends update for you What if you trusted your closest friends to update your status on a social network, and they trusted you in turn? What if every post was a guest […]

Branding, UX Copy, Writing


Content architecture and UX copy: fusing corporate legacies I was engaged at DraftFCB for the 2008 launch of Molson Coors’ corporate website, handling content inventory, analysis and requirements gathering; content architecture collaboration with internal stakeholders; content generation and curation; and […]

Advertising, UX Copy, Writing

Enova Oil

Enova Oil Microsite Copy, Infographic Script: getting past the unfamiliar Don’t change the way you cook Don’t change the way you eat Don’t change the way you live Just change your oil Enova oil was a 2002 attempt by Kao […]

UX Copy, Writing

UX Copy: American Airlines & andbook.com

UX Copy: forging travel UX from the early days American Airlines – Quantum Leap; UX Copy, Advertising, Platform Email American Airline’s 1998 site launch was a major event in the airline industry. It was perhaps the first fully modern, dynamically published […]