PACCAR cross-media B2B copy: high standards for a venerable account For five years I was the lead copywriter on the FCB’s PACCAR accounts, encompassing Kenworth Parts & Service, Peterbilt Parts & Service, and TRP® Parts, plus social work for PACCAR […]
Boeing Apple Cup radio, banners, print: uniting a state through sports I wrote, cast, and directed this 2020 radio spot celebrating Boeing’s continuing sponsorship of the Boeing Apple Cup Series in Washington.
planDisney Panel 2022 video—concepting and script: spreading the magic Concepted and wrote this video for Disney’s planDisney Panel new panelist search for 2022. planDisney is a volunteer network of customers with a wealth of Disney knowledge who answer fellow customers’ […]
ELOCTATE ‘Around the Bend’ Conference Materials: specialized engagements for targeted audiences Materials for the Sanofi Genzyme presence at hemophilia conferences. Here, two designs for print. A die-cut bag insert. The mailer for that conference. An audience engagement piece for another […]
Comparative Efficacy HCP brochure: empathy and education This piece straddles a line: it’s 100% HCP, but the ultimate audience is a group of schizophrenia patients similar to those in the study who might benefit from a Long-Acting Injectable medication. So […]
TrueTear website UX copy, messaging: unorthodox approach for an unorthodox treatment My first assignment in healthcare at FCB was the accelerated development for a website for TrueTear, Allergan’s novel nasal neurostimulation device for dry eye. Many caveats: TrueTear was indicated […]
Essentials HCP brochure copy: laying out the facts for doctors I worked on many RESTASIS projects, and when asked to choose between consumer and HCP sides, I chose HCP. This Essentials brochure was my first substantial RESTASIS assignment, weeks after […]
Practice Product Sales Resource copy, UX copy, messaging: professionalizing Allergan’s intranasal neurostimulator In 2018 FCB created an HCP-only site called TrueTearPro.com filled with resources to help doctors incorporate TrueTear into their practices. I was the sole copywriter. This is a long-scroll […]
NUEDEXTA content, UX copy, collateral: straightforward and sympathetic to reach the PBA community We were briefed just after the turn of the year 2018 on NUEDEXTA, for the condition called PseudoBulbar Affect, with a timeline for campaign launch (tied to […]