Advertising, HCP, Writing


From 2017–2019 I worked on pharma accounts at FCB, freelance at first, then joining the agency as a Senior Copywriter (medical focus officially) in March of that year. In 2019 I transitioned to the PACCAR team, leading copy for the […]



  I’ve spent most of my career as a freelancer, so my list of clients, agencies and engagements is long. Pete Giovagnoli PDF Resume FCB (Current) PACCAR | CRM email and retail flyer copy, naming Avanir | NUEDEXTA site content […]

UX Copy, Writing

Cox Communications

Cox Communications Order Flow UX Copy: friction-free experience is always the goal In the summer of 2014 I was engaged at FCB to write UX copy for a Cox Communications order flow redesign. The funny thing about user experience copy […]

UX Copy, Writing

The Power Of the Human Voice

UX Copy, IVR copy/VO and Banner Campaign: surrounding the user in messages of care Blue Cross Blue Shield of Florida’s The Power Of the Human Voice (POTHV) campaign debuted April 2008 and was one of my more fascinating professional experiences. […]

Blogging, Writing


Blogging: using humor and a compact format to build up StickerGiant’s coolest customers For about a year in 2010 and 2011 I was the blogger for StickerGiant’s Blog of Stickers. StickerGiant boss John Fischer would pick out stickers that he […]

Branding, Development, UX Copy, Writing


Concept, Branding, UX copy, Programming: the social network your friends update for you What if you trusted your closest friends to update your status on a social network, and they trusted you in turn? What if every post was a guest […]

Advertising, Writing

Kraft Good Seasons

Microsite Copy: mouth-watering product descriptions Art-themed microsite for a premium line of Kraft salad dressings. Experience the Fine Art of Dressing. Your salad is a work of art. You choose the flavor, set the style, balance the elements… Complete the […]

Branding, UX Copy, Writing


Content architecture and UX copy: fusing corporate legacies I was engaged at DraftFCB for the 2008 launch of Molson Coors’ corporate website, handling content inventory, analysis and requirements gathering; content architecture collaboration with internal stakeholders; content generation and curation; and […]